August 4, 2021

3 Best Paraphrasing Tools For Marketers And Content Creators

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Discover paraphrasing tools to help you paraphrase information to avoid plagiarism or duplicate content.

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No matter what you’re writing, you want your content to be unique. When your content is too close to another piece of content, this can be considered plagiarism. 

Not to mention, Google doesn’t take too kindly to duplicate content. In fact, the search engine may penalize your site if you have content that’s the same as another website’s content (even if it was an honest mistake).

A paraphrasing tool makes it easy to ensure your content is unique to avoid plagiarism and penalties. Below, we’ll share our picks for the 3 best paraphrasing tools, but first, let’s dive into everything you need to know about paraphrasing.

Paraphrasing vs plagiarism: what’s the difference

Paraphrasing is taking someone else’s ideas and putting them into your own words so that it’s unique content. While plagiarism is when you use someone else’s words, phrases, or ideas as your own without giving credit to the original source. 

If you think plagiarism only applies to people writing journalistic articles or research papers, think again! Plagiarism is seen as a form of stealing, which means that it can impact the way that customers perceive your brand if they find that your website, blog, or marketing content is the same or too similar to another’s.

To avoid plagiarism, make sure that you paraphrase any ideas that you take from your research or someone else’s. Rather than just changing one or two words in a phrase, make sure you completely reword the content so that it’s unique and original.

If you do use exact content, quotes, or phrases from a source, make sure that you put quotation marks around the original content and give credit to the original source. Using other resources can certainly lend credibility to your own content but only if you cite your sources properly.

What is a paraphrasing tool?

While it is possible to paraphrase content on your own, it becomes incredibly hard to paraphrase lots of information when you’re creating content at scale. That’s where paraphrasing tools come in handy!

Paraphrasing tools are also known as content spinners, article rewriters, or sentence rephrasers. No matter what you call them, all of these tools do the same thing—paraphrase your content to make it unique without changing its meaning.

Content spinners make the process of paraphrasing content quick and painless. Rather than taking hours to paraphrase pages and pages of content, you can put the content into the paraphrasing tool, and in just a few moments, you’ll have a unique passage.

Paraphrasing examples to help you get started

It’s easy to understand what paraphrasing is in theory, but what does it actually look like in practice? Let’s dive into some paraphrasing examples that were created using Jarvis AI content templates.

We’ve taken the original content from our blog post, 5 SEO Copywriting Tips And 3 Tools To Help You Rank Better, and put it into the Content Improver—a feature that rewrites content to make it more interesting, creative, and engaging:

On the left, you can see the two original paragraphs from the blog post. We’ve chosen a friendly voice, and put it through our AI-driven paraphrasing tool. On the right, you’ll see 3 different options for paraphrased content.

Here’s another example of paraphrasing using the same blog post. This time, we used the “Explain It to a Child” feature, which rephrases text to make it easier to understand. 

In this example, we’ve chosen an 8th-grade reading level before generating the paraphrased text. While you may not be writing for 8th graders, writing content at this reading level ensures that the average reader can understand everything you’re saying.

This is a great template for any industry that often has to break down complicated information to its audience. For instance, technology, SaaS, medical, or finance companies might use this template to create a reader-friendly blog post out of a more jargon-filled manual or guide.

Pros and Cons of Using a Rephrase Tool

As with any type of tool for your business, using a paraphrasing tool has many benefits along with some drawbacks. Weigh the pros and cons to see if using a rephrase tool makes sense for you.

Here are just some of the pros of using a paraphrasing tool:

  • You can quickly change the structure of the content while retaining its original meaning—without racking your brain for the perfect phrasing.
  • Paraphrase generators often produce revised content in a matter of seconds instead of the minutes or hours it would take a human to do it.
  • Online paraphrasing tools allow you to rewrite content at scale since they can process a lot more content than a human can in a fraction of the time.
  • Paraphrasing tools help you ensure that your content is unique so you can avoid plagiarism and search engine penalties.
  • These types of tools are a fraction of the cost of hiring professional writers to rewrite the content or create unique content.

Not every paraphrasing tool is created equal. Here are some of the cons that you may experience when using this type of tool:

  • Some tools will just replace words with their synonyms, which could make it hard to read and understand the new content.
  • Many tools will not take your tone of voice into account, which means you’ll have to revise the content so that it’s in line with your brand voice.
  • The more simple online paraphrasing tools don’t offer many options for customization like choosing to simplify the writing or make it more creative.

Best 3 paraphrasing tools to create content at scale

There are a lot of different tools out there that you can use to paraphrase content at scale. While they all have their benefits and drawbacks, we’ve chosen the 3 best paraphrasing tools based on their usability and effectiveness.

1. Jarvis

We might be a little biased, but we think Jarvis is one of the best paraphrasing tools on the market. It’s more comprehensive than the other tools on this list, allowing you to generate all types of content—all with the help of AI.

Understanding how Jarvis works can help you get more out of the tool. Jarvis is a web-based AI writing tool that takes advantage of OpenAI's GPT-3 AI model to automatically produce the copy.

This GPT-3 AI model that powers Jarvis has read millions of blog posts, websites, and other types of content to learn how people write. This allows Jarvis to imitate the human language and create high-quality content from scratch or rephrase the content you input to create unique content.

With Jarvis, you don’t have to worry about plagiarism because all of the content it creates is original and unique each time. So you know that when you’re using Jarvis to rewrite content, it’s providing you with original phrasing you won’t find anywhere else.

Not only does it provide you with unique content, but it can even improve upon the content you input. Here’s another look at the Content Improver template:

One thing that sets Jarvis apart from the other tools on this list is that you can use it to create content from scratch. Just choose a template for the type of content you want to create, and in just seconds, you’ll have unique content that appeals to your audience. 

With Boss Mode, you can command Jarvis to write content and see it created right in front of your eyes! Here’s what that looks like:

2. Paraphrase Online

Paraphrase Online is a free app that you can use to paraphrase up to 1,000 characters at a time. It employs a special algorithm that automatically finds synonyms for words and exchanges them while also rewording phrases, expressions, and sentences.


This paraphrasing tool converts any text into unique content that retains the meaning of the original text. Just put your text into the “text before” box, hit the “Paraphrase!” button, and voila! Your paraphrased content will appear in the “text after” box in just a few seconds.

One of the most helpful features that Paraphrase Online offers is the ability to change words within the “after” text. If you don’t like a synonym that was used in the paraphrasing process, you can exchange it for a word that means the same thing. All you need to do is click on the word and choose the synonym that you like best.


While this tool is certainly easy (and free!) to use, it is limited in its capabilities. The content will be unique, but it may not necessarily be an improved version of the original. It will save you time from having to paraphrase large chunks of text, but it may require more editing than some of the other tools.

Also, you can only paraphrase 1,000 characters at a time. If your content goes above this, you will need to use the tool a few times for each piece of content, which can slow down the process.

The best use case for Paraphrase Online is rewording shorter content like paragraphs or emails. This may also be an ideal tool for students who need to paraphrase research for papers.

3. Spinbot

Spinbot is another free tool that automatically rewrites your content. This article spinner takes the text you input and rephrases it into unique, readable text that you can then use without fear of plagiarism

One of the benefits of Spinbot is that it allows you to input up to 10,000 characters. That means you can rephrase a large chunk of text all at once, instead of inputting it paragraph by paragraph.

Spinbot gives you the option to spin capitalized words, which is only recommended if you don’t have any proper nouns like names and places. You can also ask it to ignore words that you do not want to rephrase.


After putting the text in the box at the top of the page, you simply click on the “Go!” button, and your rewritten text appears at the bottom. While this rephrasing tool isn’t super versatile, it is very easy to use and totally free. This makes it a great tool for students or professionals who only need a tool for the occasional rephrase.


Choosing the right paraphrasing tool

Ultimately, the right paraphrasing tool for you will depend on your needs. If you just need to paraphrase a paragraph once or twice a month, a simple and free tool may be the best option. 

However, if you want to not just paraphrase but improve your content or even write content from scratch in just moments, a more comprehensive tool like Jarvis can certainly come in handy. Jarvis helps you write content at scale while avoiding plagiarism and duplicate content.

Want to try Jarvis for yourself? Sign up now, and you can be on your way to paraphrasing content in just 2 minutes!


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Meet the author

Dave Rogenmoser
CEO of Jarvis

Dave is the Co-Founder Jarvis and Proof, a Y Combinator-backed tech company base in Austin, Texas. He is also a husband and father of 3 boys. You may be surprised to hear Dave once ate the beating heart of a King cobra & is 6'8" tall.

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