September 18, 2021

Top 5 Instagram Caption Generators (Free and Paid) in 2021

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Ready to take your social media marketing to the next level? Use these top Instagram caption generators to create catchy, engaging content.

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With over 1 billion active users, Instagram is one of the most popular social media channels. The platform hosts a wide variety of individuals and businesses, making it super useful for content marketers and content creators worldwide. However, to grow an engaged following, it’s important to connect with your audience by writing appealing Instagram captions.

Sometimes, though, thinking up a worthy caption can seem like a Herculean task. We’ll share some practical tips to make the process easier — and show you 5 Instagram caption generator tools that’ll take the burden off.

How to write Instagram captions that connect with your audience

Should you write a long caption or a short one? Funny or sassy captions? Here are some of our top Instagram caption tips and tricks.

Front-load your captions

Instagram only shows the first one or two lines of your caption, so it’s crucial to grab your audience’s attention in those first few words. Your hook can be an incentive (e.g. 10K GIVEAWAY!) or a short thought-provoking question that your audience can empathize with. You can also share the “Problem” part of a Problem-Agitate-Solution (PAS) Framework to entice readers who may be dealing with that issue.

Vary your intent

Don’t be that brand on Instagram that’s always asking their followers to do something, but giving nothing in return. It also gets boring if every post is a lengthy “how-to” guide. Vary your post intent. Try alternating between the following options:

  • Inspire: An inspiring post could be anything from a quote to an aesthetically pleasing image with a short caption.
  • Connect: Bond with your followers over a shared problem, share a personal anecdote, or something else to foster connection.
  • Promote: This is a great time to use the PAS Framework. Highlight a pain point, agitate, and then share a solution you’ve created.
  • Educate: Teach your followers a hack, share a quick tip, or share something interesting you found recently.

Break up lengthy text

Walls of text are never fun to read, especially on an easy-breezy platform like Instagram. If readers can’t engage, they’ll keep scrolling past your posts, which is bad news for your page and Instagram’s algorithm. So break up your text and add line breaks as needed. You can do this by writing your post first on a different platform and then copying and pasting. There are also several tools to help incorporate line breaks, some of which we’ll share later.

Do use emojis

Emojis work a bit like proper line breaks — they break up the text and bring life to your message. So feel free to sprinkle them throughout your captions, while being careful not to overdo them. You can use emojis to express emotion or visually represent an idea. For example, using checkboxes to show that you checked something off your to-do list.

Add personality

It’s okay to be human on Instagram. Despite all the filters and airbrushed selfies, there are still so many people drawn to authenticity and human nature on Instagram. So, don’t be afraid to use a conversational tone and experiment with being funny, sassy, or serious as the post demands. 

Add a CTA

Marketing 101: always include a call-to-action. Depending on your post’s intent (which you should vary), your CTA could be asking for responses to a question, asking readers to share something about themselves, or telling them to click a link in your bio. Engagement in form of time spent, comments, and saving heavily influences Instagram’s algorithm to keep ranking your posts, so always encourage followers with a CTA.

Use hashtags

One last thing! Hashtags are still a thing and can help Instagram users find your post (and engage) especially if you use relevant ones. Finding the right hashtags is a bit like keyword research. When you’ve found the right ones, you can add them at the end of your caption or even in a new comment slot if you want to keep them out of readers’ way.

How Instagram caption generators can save hours of your time

Instagram captions pull a lot of weight and can influence people to spend more time on your posts. But even with a good understanding of the value and what you should do for an impressive caption, it can be tough to write a high volume of impressive captions. 

Keeping a brand Instagram account alive and thriving can require posting at least 2-3 times every single day. That’s where Instagram caption generators save the day. Here are some ways Instagram caption generators save time:

  • Require little input: All they need is a one-liner about the intent of your post.
  • Generate multiple ideas: With one click, you can get up to 10 different ideas with some caption generators.
  • Include emoji suggestions: No need to spend time deciding which emoji to use — you’re covered!
  • Generate output in different languages: If you’re not bilingual but want to reach a multilingual audience, this is priceless.
  • Vary tone as needed: Witty, informative, persuasive — whatever you need, done!

5 top Instagram caption generators for crafting catchy content

It’s time to meet our favorite tools for the best Instagram captions! Some of these recommendations are AI writing apps that write captions and even your Instagram bio from scratch, while others help make your captions shine by including hashtags or helping you plan content.

1. Jarvis

Jarvis is an AI writing wonder with over 52 writing templates including some for social media content. Its Photo Post Captions template is perfect for creating short, relevant, and actionable Instagram content that draws readers in. Here’s this example promoting a new freelancer invoicing template.

Jarvis Instagram caption generator

With Jarvis, you can vary the tone of your caption from witty to inspiring, just by letting the AI know. Here’s an example of the same caption in two different tones.


Jarvis Instagram caption generator - witty tone


Jarvis Instagram caption generator - inspiring tone

Neat, huh? Jarvis is available in more than 25 languages and generates as many outputs as needed in less than a minute (emojis and hashtag suggestions included)! You’re always one step away from great captions. 

Stuck captioning for other social media networks? Try Jarvis’s Pinterest Pin Title & Description, Facebook Ad Headline, and Facebook Ad Description templates to get started.

Pricing: Starter, Pro, and Boss Mode plans cost $29, $109, and $119.

2. Preview app

Preview is an all-in-one social media content planner and Instagram caption generator. The tool allows you to use more than 3000 pre-written caption templates, prompts, and CTAs, which you then have to customize. It won’t write creative captions for you, but instead provides script options you can choose from as shown below.

Preview Instagram caption generator

You can plan an unlimited number of Instagram posts for free. The platform also allows you to plan Reels and Instagram Stories — even setting up Swipe Up links in advance. You can then set your content to post at specific times and Preview will automatically post for you.

No need to stress about hashtags because Preview has researched and hand-selected hashtags relevant to your post. The app also offers photo editing capabilities and analytics. Preview is available for iOS and Android.

Pricing: The Pro and Premium plans cost $6.67 and $12.50 respectively. There’s also a free plan.

3. TagWag

This online tool generates different types of captions and hashtags for your Instagram photos by analyzing the picture. You can also select a caption manually by opening the app and browsing various caption categories from selfie captions to motivational captions.

However, manual captioning seems to work best as the automatic option generates irrelevant or unspecific captions that sound more robot-generated than human. The categories are also limited.

TagWag Instagram caption generator

If you’d like to explore their database, you can also search their store of hashtags to find one that works for your image. TagWag can be used on browsers with limited functioning, but there are iOS and Android apps available.

Pricing: The app is free to use.

4. Caption AI

caption ai Instagram Caption Generator

Caption AI offers users up to 15,000 different captions using artificial intelligence. Available for Android users only, this caption generator app is fairly easy to use. Just upload the image of your choice and Caption AI will scan it and produce the captions and hashtags to use.

Although the app is nifty, many of its captions are also out of context and some users report that the app crashes quite often for no reason. It would be best for those using Instagram for personal reasons, not so much for business.

Pricing: Free to use.

5. CaptionPlus

CaptionPlus Instagram caption generator

CaptionPlus is an Instagram caption generator and hashtag source available to use on your browser and as an Android app. This tool does not require a photo upload, rather you can browse caption categories to pick one that suits your content.

Unfortunately, many, if not all the caption suggestions are “inspiring” quotes by famous poets or public figures. There’s no use of call-to-actions or even conversational phrases to connect with your target audience.

Pricing: Free to use.

Speed up your social media marketing with Jarvis 

Writing an Instagram caption that drives engagement is a skill not many have mastered. And to be honest, there aren’t that many excellent Instagram caption generators available. Most options have a bank of recycled templates that neither engage nor inspire your audience.

That’s why Jarvis is our top recommendation. This AI tool generates compelling captions for your photo posts, includes appealing CTAs, and adds emojis to infuse personality — ingredients for effective social media marketing. Your hunt for the perfect caption is over.

What are you waiting for? Sign up for Jarvis now to start creating cool captions that convert.


Meet the author

Dave Rogenmoser
CEO of Jarvis

Dave is the Co-Founder Jarvis and Proof, a Y Combinator-backed tech company base in Austin, Texas. He is also a husband and father of 3 boys. You may be surprised to hear Dave once ate the beating heart of a King cobra & is 6'8" tall.

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