September 10, 2021

5 Best Headline Generators to Create Competitive Headlines (with Examples)

In this post you'll learn:

Stuck figuring out a catchy title for your new post? See why headlines matter and try one of these 5 headline generators to make your headline irresistible.

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First impressions matter, and for every content piece you write, the one thing that can stand between your article and a precious reader is a mediocre headline. Content marketers want every article to capture the reader’s attention — right from the title. That’s why headline generator tools have become more common. We’ve rounded up five of the best options to help you start your article on the right foot. But first, do you really need the help? We think you do, and here’s why.

Why use a headline generator?

As a creative content marketer, you could properly generate several good enough headlines on your own. Maybe a few exceptional ones even. But that would take time. Often, to break through routine thinking patterns, you need to first generate a lot of ideas. This means at least several dozen headline options for each post, before choosing the perfect headline. Do you have the time? We doubt it. That’s where a title generator tool comes in. Whether on your site or social media, a subpar headline does not sell your article. It neither highlights the value you’re offering the reader nor does it pique their curiosity enough to warrant a click-through. Poor headlines also mean less SEO relevance, lowered engagement, and next to zero conversions. But what’s in a good headline?

What makes a good headline?

Before you can declare a headline “perfect,” see how it matches up with these recommendations:

  • Your headline should be specific and clear. This applies both readability-wise and in highlighting what value readers can gain from reading it.
  • It should be honest, not clickbaity. Clickbait promises information not contained in the article, or not discussed as in-depth as advertised. Don’t overpromise and underdeliver.
  • Add data, especially numbers. Our brains respond favorably to numbers, particularly when written as numerals. They’re specific and easy to grasp and organize.
  • Ask good questions that encourage thinking and curiosity. Open-ended questions (eliciting more than yes or no responses) work well. 
  • Don’t forget to add emotional and power words. Emotional words include superlatives and words that generally evoke emotional responses. Think of adjectives like “free,” “easy,” and “instant.” Power words are punchy and also evoke emotion while stimulating curiosity. Think words like “guilt-free” or “cringe-worthy.”

How blog title generators work

To build confidence in the impact of using software to generate headline ideas, it’s worth it to understand how they work. The average headline generator uses simple templates which you complete with information about your article. Then the software spits back several headline options for you. This method can be effective when you already have a few ideas or don’t mind headline options that essentially follow the same patterns every single time. However, if you’d rather go a step further to unleash more creativity by using a headline generator that essentially “thinks” for you instead of always following a pre-calculated route, we would strongly recommend an AI writing tool as an alternative. Our pick? Jarvis.

5 headline generator tools for headlines that get readers hooked

Here are five of the best headline generator tools for writing powerful headlines that draw readers in.

1. Jarvis

Jarvis is a unique tool because it is more than a headline generator. It is an AI writing assistant created with the help of expert copywriters who live and die by catchy headlines. It has also been fed a wide variety of content from 10% of the internet, so it knows how to sound like a human — and what the internet likes to read. Jarvis generates titles using its Perfect Headline template, one of over 52 template options. With Jarvis, you can do everything from writing long-form content to product descriptions, video scripts, and even short stories! As a result, Jarvis is not just a basic tool that creates formulaic headlines. It won’t just spit back the same templates with new keywords placed to fit. Rather, it requests a series of useful information, including your headline’s tone and your target audience. This makes the best use of your keyword research. Jarvis then uses the gleaned information to think up headline options that will appeal both to readers and search engines. Wanna try? Let’s assume you were writing a post about “how to write a good headline,” and your keyword was “writing headlines.”

Jarvis Perfect Headline Template - headline generator 2

In this template form, the “product description” is the article you’re creating, the “product name” is your keyword, and the “customer avatar” is the target audience. This template will work even while writing headlines for products and services you’re selling. The best part? If you want more options, just hit “Generate AI content” for more output — all original! Here’s the second batch of ingenious headline options.

Jarvis Perfect Headline Template - headline generator

Some of our favorite options generated by Jarvis:

  • 8 headline writing techniques for converting readers into buyers
  • 20+ proven headline formulas and examples (and how to use them)
  • Don't lose customers with these 10 deadly headline mistakes
  • 5 headline hacks that will double your traffic

You can always boost the title with your audience knowledge by tweaking the AI content results. But at least, you’ll have 30+ options to start with — not a blank slate.

2. Inbound Now Blog Title Idea Generator 

If you need to jog your memory for a few headline formulas, Inbound Now’s Blog Title Idea Generator may be a start. The very basic tool generates several ideas for writing catchy headlines as seen in the screenshot below.

Inbound now blog title idea generator

The simplicity of this tool may work for some people, but it might frustrate those looking for a more thorough option. For instance, it would be of better use if you could type in your keyword and see the headline on the screen, instead of having to mentally fill in the blanks. The tool also doesn't provide the emotional or power words you need — it leaves that part up to you, as seen in the template in the screenshot below (“[blank] hacks”).

Inbound now blog title idea generator 2

Additionally, because this isn’t a “thinking” tool, not every keyword will fit each formula. As you’ll see in the generated examples, while some headlines worked well enough, some others were entirely out of context. Some templates generated by Inbound Now’s tool:

  • What everybody ought to know about writing headlines
  • See how easily you can writing headlines (this one was a formula fail)
  • The 10 commandments of writing headlines that work

3. Kickass Headline Generator 

Sumo Me’s Kickass Headline Generator is another popular option. This service provides seven headline templates for different article types, from how-to articles to fun/playful articles. It also offers one customizable template if your article doesn’t fit those provided. Here’s how it performed with the same keyword using the “how-to” template.

kickass headline generator

You need to fill the seven fields on the left to build your headline options — still in a formulaic pattern. This option works best if you’re willing to still do most of the thinking to generate the blog post title. Probably not the best if you have a case of writer’s block.

kickass headline generator 2

Some generated titles:

  • The Ultimate Guide to writing great headlines
  • How we increased website traffic in only 2 Weeks
  • The Kickass guide to writing great headlines

Unfortunately, you also have to think up your power words with this tool, and some of its formulas are basic and overused.

4. Tweak Your Biz Title Generator 

This title generator by Tweak Your Biz is exceptional for creating dozens of title options in one go. It doesn’t require too much input as you simply enter your keyword and indicate whether it’s a verb or noun. Once that’s done, it’s out of your hands.

Tweak Your Biz title generator

It will generate a lot of headlines for different article styles including how-tos, lists, and celebrity-based titles. Here’s another set of generated blog titles.

Tweak Your Biz title generator 2

Some generated options:

  • 6 easy ways to writing headlines without even thinking about it
  • 6 horrible mistakes to avoid when writing headlines
  • 6 enticing tips to writing headlines like nobody else

Because this is also a non-thinking generator, it doesn’t adjust tenses to fit the text; it just dumps everything in as-is. If you have the time to weed through the lengthy array of options, you just may find some gems. Just note that you will have to tweak your choices a fair bit in the end (no pun intended).

5. CoSchedule Headline Analyzer 

The CoSchedule Headline Analyzer is a slightly different option from the other generators on this list because it’s not a headline generator. Regardless, this tool can help you create headlines that lead to more traffic and conversions by analyzing how your headline works for readers and search engines. The headline analyzer is a great add-on tool that ensures that your generators are supplying you with headlines that will reach out to readers. It tests for word balance (power and emotional words, for example), character count, readability, and skimmability among other factors. Of course, we had to test our generated headlines. Here’s how one headline from Jarvis performed.

Headline Studio Coschedule

And you can check the others out for yourself, but no other generators provided unique enough titles to hit the 70 mark. Sure, with some tweaking they could. But who has the time?

Write headlines with a difference using Jarvis

Want headlines that get readers hooked onto your awesome content? A headline generator is worth trying. You could use one of the free generic formula-based options, but that might still task your creativity and cost you time. We highly recommend the Perfect Headline Template powered by the AI copywriting assistant, Jarvis. Jarvis goes above and beyond as an endless source of relevant, high-converting headlines customized for your article. When you’re done, don’t forget to use a headline analyzer to check your headline’s optimization for readers and search engines. Want a stand-out headline for your next blog post? Start a free trial of Jarvis today.


Meet the author

Austin Distel
CMO at

Austin Distel is an entrepreneur, author, and adventure addict. He's leads marketing at, when he's not going on international adventures you can find him working on his laptop at a trendy brewery in East, Austin. Follow him on the internet and around the world at

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