As a content marketer, copywriting is your bread and butter. The more effective copy you write, the higher your chances of converting. However, human energy is finite. So, to grow your business you’ll need tools that help you work faster and better.
We’ve rounded up 10 of the best copywriting software to improve your workflow, from keyword research to content generation, and collaboration. But before we share those, we’ll review how copywriting software works and what you should look out for when choosing one.
Types of copywriting software
There is a variety of copywriting software, each targeted toward a different purpose. A few must-have software types for copywriting are:
- AI (artificial intelligence) copywriting assistants
- Keyword research tools
- Grammar and spelling checkers
- Collaboration tools
- Project management tools
- Headline generators and analyzers
How copywriting software works
Generally, copywriters and marketers understand how most of these tool types work. However, there is some confusion around AI copywriting assistants, especially because writers worry that AI will take away their jobs.
You can rest assured that this will never happen. AI copywriting software can and does make your content generation and writing process easier and faster. It gets you over the dreaded writer’s block hump and helps you create content at scale.
Most of these writing tools are “taught” by expert copywriters and learn to follow patterns to create human-sounding content that converts.
For example, our top recommendation today, Jarvis, has garnered information both from high-converting experts and the internet in general. Jarvis has read up to 10% of articles, threads, news reports, and all sorts of internet information to draw from in its database.
So, when you need Jarvis to write long-form content, all you have to do is input your keywords and some basic information to get started. The key benefit of copywriting software like this is the speed, accuracy, and volume of content you can generate in a minute fraction of time.
Top features that any good copywriting software should have
As you build your copywriting software arsenal, not every tool will cut it. Each one you select should meet some basic criteria, and we have a few key features to keep in mind.
Easy to use: Regardless of what software you’re using, it shouldn’t add more stress to your life. In reviews or when you test the software, be sure that it is responsive and has an intuitive user interface. You don’t want to spend minutes figuring out what icons mean. For software that naturally may have a learning curve, ensure that there are adequate tutorial videos and help files to smooth out the process.
Works across devices: It may not be the best way to live, but the reality is that we’re almost always working. So you need software that works on your laptop, desktop computer, tablet, and mobile phone — or on two of those devices at least.
Seamless integrations: Besides multiple devices, your chosen software shouldn’t be snobby. It should integrate well with other work tools. Think browser extensions, app add-ons, and other app integrations.
Collaboration-friendly: Content marketers often work with a team of writers, whether in-house or freelance. Your software tools should allow you to work together with a click or two, whether by allowing you to share documents or assign tasks.
Flexible pricing plans: You shouldn’t necessarily be looking for the cheapest option, but you don’t want to break the bank either. And sometimes, you simply don’t need the full range of features, so flexible plans and pricing are key.
10 Best copywriting software tools to optimize your workflow
With the essential features in mind, we’ve selected 10 handy copywriting software to get you whizzing through your workload.
- Copy AI
- Snazzy AI
- CoSchedule Headline Analyzer
- Google Docs
Jarvis is an outstanding AI copywriting assistant trusted by over 10,000 happy customers — like five-star-review-happy. One reviewer says that with Jarvis, they “created enough original engagement questions for a year of organic marketing in about 30 minutes.”
This AI writer is one of the best copywriting tools around. It excels at generating content that reads like it was written by a fellow copywriter. Where some AI-generated content can sound patched together, Jarvis creates fluid, relevant, and persuasive copy in over 20 languages.
Jarvis is a breeze to use with over 52 unique templates for everything from product descriptions to testimonials, ad copy, social media posts, and long-form blog content. Email marketing is a good opportunity to put copywriting skills to the test. So, we did!
Here are some email subject lines Jarvis generated using the Email Subject Lines template. We entered the information in the left column.
One of the best things about Jarvis is it ensures that you remain in the driver’s seat. This is especially so with the new membership tier, Boss Mode, which allows you to give direct instructions to the AI. If you work with a team, you can also collaborate with colleagues using Jarvis, even working on the same document simultaneously.
The only drawback would be that it’s on the higher end of the price spectrum, but that’s because it’s on the higher end of the quality spectrum too.
Pricing: Plans start at $24/month billed annually.
2. Copy AI
This is another AI writing tool that aims to make copywriting easier. The software helps you generate content for blog articles, sales pages, e-commerce and marketing copy, and more. Copy AI offers you an easy onboarding process with a 7-day free trial (no credit card needed). You get 100 chances to try out the software during that period.
The tool is also integration-friendly as you can use the Copy AI extension on your Chrome browser to quickly create content throughout your day. A paid Solo plan — their only paid plan, besides Enterprise level — gives you access to all their services, including 24/7 email support and a premium community.
We tested their Email Subject Line template with the same content as we did Jarvis. Here’s how they did.
Despite the smooth onboarding, their interface is cluttered and glitchy. Also, we received a server error message upon our first try, which may be frustrating for new users.
Pricing: Solo plan costs $35/month billed annually.
3. Snazzy AI
Snazzy AI is a content generator with a freemium plan. Their free plan allows for access to all templates, but only five copy generations per day. You’ll also have limited support on the free plan. With the paid plan, you’ll receive unlimited content generation and same-day support.
This software has a variety of templates for brand statements, sales copy, taglines, pitching investors, and landing pages, among others. We also tested their Email Subject Line template and got the results below:
A serious drawback is that this software is hard to use. When you sign up, you create a company profile and every time you use a template, it creates content for that profile without requesting your input. So you either must update your “profile” every time you generate or create several profiles, which is just tedious.
Pricing: The Growth plan is $25/month and $300/year.
Copywriting is not complete without SEO or competitor research, and that’s where SEMrush comes in. This all-in-one SEO software suite helps keep your SEO, competitor research, social media, advertising, and content marketing in check.
While you work on your SEO strategy with SEMrush, you’ll have access to over 20 billion keywords, working in 130 countries. You can spy on competitor’s backlinks, track PPC (Pay-Per-Click) on Google Ads performance, and draft and post social media content from the same platform.
7 million users and 30% of Fortune 500 companies trust SEMrush to help them reach their target audience. So, this is one bandwagon worth hopping on. Thankfully, you can try before you buy for 7 days free of charge.
Pricing: Plans start at $119.95/month.
Grammarly is a beloved grammar checker that ensures that your writing is error-free. Because even the best editors are human and can miss a typo here and there, an app like Grammarly is invaluable.
Grammarly goes further than your basic spell-check. It looks out for punctuation misuse, sentence length and clarity, wordiness, word overuse, plagiarism, and much more. With loads of integrations, you can also now use Grammarly on just about any platform, from email services to Microsoft Word.
Users love that the software offers a generous free plan for those who want to do basic grammar and punctuation checks. Other advanced features, such as their plagiarism checker, are available with their Premium and Business plans. The program is constantly improving and is beyond easy to use. Want to use Grammarly on a mobile device? The Grammarly keyboard is available for iOS and Android devices.
Pricing: Paid plans start at $12/month.
6. Hemingway App
The Hemingway Editor is an AI editor that focuses on turning your copy into readable, high-quality content. This software is less about fixing grammar and spelling and more about ensuring that your writing is tight, free of fluff, passive voice, and unnecessary adverbs — much like an editor would.
A great feature of this tool is the minimalist user interface (especially in “Write” mode). It also makes it easy to format your writing for exporting to the CMS of your choice, like WordPress, for example. The Hemingway Editor is free to use online, and if you like it, you can buy the desktop version for a modest one-time price.
Once you have the app on your Windows or Mac OS device, you can go off the grid with Hemingway. Yep, the desktop app is available to use offline.
Pricing: Free online, desktop app costs $19.99.
7. Coschedule Headline Analyzer
What’s great copy without an impressive headline? We don’t know either. Go pro with your headlines by checking them using the best headline analyzer on the market from Coschedule. With the browser extensions, you can keep tweaking your headlines even when you’re working on something else.
This tool uses research-backed methods to check your headline for readers and search engines — the exact duo a professional copywriter needs. It determines your headline’s clarity, readability, and skimmability.
Coschedule’s Headline Analyzer also guides you in writing a headline that is the right length and tone. At the same time, it ensures that your title is rich with words that evoke an emotional response without being excessively provocative.
Pricing: Plans start at $9/month billed annually. New users can try the free plan with a limited number of credits.
Every content marketer needs project management software (or at least their sanity demands it). Trello is one of the best available. It uses a Kanban board system with cards bearing projects. Each card can include details, from descriptions to images, links, and checklists.
You can assign tasks to team members, as well as start and due dates. Trello also allows you to use keyboard shortcuts and automation to speed up your workflow. It integrates with other productivity software like Slack, for example.
Other cool features include browser extensions that allow you to view your cards as you work, mobile apps, and Dark Mode. Bonus points for a robust free plan for users who don’t need too many frills in their project management system.
Pricing: Paid plans start at $5/month.
We hate to be cliche, but a picture is worth a thousand words, and graphics will take you places words may not. Plus, graphics can enhance (and be enhanced by) your copy. Unless you’re a Photoshop whiz, you’ll need foolproof graphic design software. Enter Canva.
Canva is an easy-to-use graphic design platform with a wide variety of templates. You can create presentations, logos, invoices, social media headers, infographics, media kits — everything graphic design on Canva.
You can also make text animations, get royalty-free images and illustrations, and add free icons to your images. Speaking of images, Canva also allows you to edit images. You can remove image backgrounds and perform other basic edits.
Canva allows for team collaboration, so you can edit a design together in real-time and leave comments for your teammate as you go. Export your content as JPEGs, PNGs, PDFs, vector images, and more when you’re done.
Pricing: Free plan available. Paid plans start at $12.99/month.
10. Google Docs
Google Doc is an online word processor. Most copywriting is a team effort and Google Docs saves the stress of emailing documents back and forth between collaborators. You can edit, leave comments, and assign comments to colleagues.
This tool is also fantastic because it allows you to add other effective tools to it as add-ons. You can insert images into your text, format it for your CMS, and export as a Word document, PDF, EPUB publication, and more.
Best of all? It’s entirely free to use.
Copywriting tools to make your work sing
Copywriting is challenging, but you don’t have to suffer through it. Thanks to the tech gods, there is a host of excellent copywriting software out there to make your life easier at every step of your workflow.
Our top recommendation for an AI copywriter is our very own, Jarvis. We’re fans of the convincing copy it produces, the intuitive user interface, and the tons of help articles and videos to help you along the way. You can also try any of the other tools for keyword research, grammar checking, and more.
Jarvis combines top level AI writer capability and the benefits of collaborating on cloud based documents. You and your team can leverage Jarvis together and stay focused on what matters.
If you’re ready to start creating content on a larger scale (but with less work) then it’s time to try Jarvis. Did we already mention that there’s a 7-day money-back guarantee? Start a free trial of Jarvis today.